Over the holiday season I felt like I was being inundated by ads that promised solutions to all my problems and a new year filled with all the money and success I could dream of – as long as I bought into their product or program RIGHT. FREAKING. NOW.
It was a miserable time to be on Facebook to begin with – what with Donald Trump being elected and all kinds of horrible things happening in the world – but these ads made me want to crawl under a rock. As I mentioned to a colleague, if my livelihood didn’t depend on it, I would quit Facebook.
This makes me sound like I hate what I do… and I promise you, I don’t. I thoroughly enjoy my work and the clients I get to work with.
What frustrates me are ads like these:
They frustrate me because they completely devalue what social media professionals do for their clients or employers. Believe me, we hardly “play” on social media… even if we wanted to, there’s no time!
What we do for our clients is serious business, and this is shown in the results we deliver for them.
Here’s what my typical day includes:
- Check all clients’ profiles for interactions, comments, and messages; respond accordingly and escalate any items that require clients’ personal attention.
- Approve and decline friend requests for clients according to their individual policies.
- Review analytics and make adjustments to schedule or content as necessary.
- Meet with clients to discuss upcoming campaigns.
- Check all clients’ profiles again.
- Research and curate content.
- Research clients’
- Write original content.
- Create graphics.
- Check all profiles again.
- Send new content to clients for approval and schedule approved content.
Plus, remember that I’m also a business owner, so I have other responsibilities related to that… and I stay abreast of the constant changes and new trends in social media, so I also factor in time for that.
Do you see any time for playing in there?! LOL This is real work.
So there you have it: a typical day in the life of a social media manager. 🙂 I know when I’ve shared this with friends who’ve asked “What do you do all day?!” they’ve been shocked and overwhelmed by what all goes into it. It’s certainly not for the faint of heart – but for those of us who love it, we wouldn’t have it any other way.
Has managing your social media started to become its own full-time job? Schedule a complimentary strategy session with me and let’s get your social media under control!