The only thing constant about social media is change. And things have changed since I first created my Tune-Up checklist earlier in 2016.
A “social media tune-up” is a great activity to complete quarterly. It’s important that we keep our social media presence current, because we want to make sure that our online presence is a true reflection of our “real life” selves – otherwise, our clients and prospects will lose trust in us.
In this blog, I’m sharing my updated checklists that I work through quarterly, to make sure my own social media presence is fresh and current. When was the last time you did a tune-up of your social media profiles? September is a great time to do it as we start preparing for the new year ahead!
Website/Blog
For many of us, our website or blog acts as the “main hub” for our online marketing efforts. Many of our Calls-to-Action in our social media posts will direct our audiences to our websites for one reason or another, so we need to make sure they stay current. Not to mention, search engines such as Google love when we update our websites regularly – a fresh website will appear higher in search results.
Home Page/Landing Pages
Is your branding, logo, messaging, etc. still current? If not, you’ll want to make sure you update anything that is no longer relevant!
Your contact information should be easily visible from every single page a visitor goes to on your site – in a header or at the top of a sidebar, for example. Same goes for your lead magnet (AKA free gift or opt-in), and links to your social media accounts.
About Page
Do you have a new headshot? Have you received any awards? Has any information in your bio changed lately?
Testimonials
Are there any testimonials for services you no longer provide? Have you received new testimonials that aren’t on your website yet? Are any links back to your clients’ websites broken?
Services
Are there services listed that you no longer offer? Do some package or service offerings need to be edited? Are there new services that need to be added?
Business Page
Timeline
- When was the last time the cover photo was changed? Does it reflect a past event or product/service you no longer offer?
- Does the cover image fit the new dimensions Facebook created in August 2016? (828 x 465 so that your cover image appears the same on mobile as it does on desktop)
- Is the profile picture your most recent headshot?
- Do you have a Call-to-Action button set up? If so, is it still relevant and does it point to the right link?
- Are the left-hand menu items (formerly tabs) organized in the order you want them?
About
- Is your page categorized correctly?
- Are your address and hours of operation correct?
- Is the short description of your business still accurate?
- Is the long description of your business still accurate?
- Is your mission still accurate?
- Are the products your offer still accurate?
- Is your contact information such as telephone and email address still correct?
Services
This is a new tab available on Facebook Business Pages, so you want to make sure you fill this section out for all your products and services.
Personal Page
Timeline
- Is your cover photo appropriate?
- Is your profile picture actually a photo of you, or of your dog or a tree etc?
- Is your Intro section filled out?
- Does it link back to your Business page?
- Have you added your 5 featured photos? Do they need to refreshed or switched out?
About
- Is all the information accurate and up-to-date?
- Is each piece of information set to your desired privacy level?
- Have you added your professional skills to your Work & Education section?
Friends
- Have you sorted your friends into different privacy levels and other lists?
- Do you have any outstanding friend requests that need to be accepted or declined?
- Are there any friends that need to be unfollowed or removed completely?
Photos
- Does each photo and/or album have the privacy level you desire?
- Can any pictures in the Timeline Photos album be grouped by theme and transferred to an appropriate new or existing album?
- Are you tagged in any photos that you do not wish to be tagged in?
Profile Page
- When was the last time the cover photo was changed? Does it reflect a past event or product/service you no longer offer?
- Is the profile picture your most recent headshot?
- Is your bio filled out? Does it include any relevant hashtags?
- Have you included your location and a link to your website?
Following
- Is there anyone you need to unfollow?
- Is there anyone you could unfollow but add to an interest list instead?
Followers
- Are there any followers you could follow back?
- Are there any followers you could add to an interest list?
Lists
- Do you need to create any new interest lists?
- Is there anyone that should be removed from a list?
- Is there anyone you want to add to a list?
- Have you added a background photo?
- Has your name changed?
- Is your headshot current?
- Does your headline reflect the results you deliver?
- Are your location and industry accurate?
- Have you created a personalized URL for your profile?
- Do you have a Summary section? Is it accurate and up-to-date? Does it link to any pertinent websites, leadmagnets, videos, slideshows, or other media?
- Do your skills and endorsements reflect where you want your business to go, not where you’ve been?
- Does your Experience section reflect where you want your business to go, not where you’ve been?
- Are there any groups you’re a member of that aren’t serving you or are no longer relevant?
- Is your profile picture a photo of you?
- Have you included your location and website URL?
- Is your bio current?
- Are your boards still relevant?
Going through all your social media profiles and your website is a daunting task. It can’t be done in a day – nor should it be. Break it down into simple chunks and delegate what you can to your virtual assistant.
You may even find that to go through this entire process for your social media presence takes you close to 3 months. That’s totally okay, and normal! My personal strategy is to
rotate through one social media profile per month – I’m less overwhelmed that way.